How to Use PPC to Drive More Real Estate Leads and Boost Sales
Introduction: The Role of PPC in Real Estate Marketing Market Insights If real estate website development is the first step, the second step must be Pay-per-click advertising. It has become a critical business strategy, especially for real estate businessmen in the United States who want to create awareness and generate quality leads. Particularly important, the real estate business enjoys one of the highest click-through rates for PPC advertising for real estate placed on Google search: 4.40%, which is tremendously high compared to the average of 2.70% across all business entities. Finally, real estate’s average CPC is low—$1.55, which makes PPC affordable. It is also true for the other top real estate companies, Google AdWords, which are Real estate paid ads at a 6.19 percent click-through rate (CTR), which genuinely reflects the level of attention received from the clients you are targeting. That is why PPC has become more popular among fi...